L'enfant Plaza
Inspired by the intrigue of the International Spy Museum, the visual identity blends bold reds and deep blacks to evoke sophistication, secrecy, and energy. High-contrast typography and layered graphic elements create a dynamic, immersive feel, positioning L’Enfant Plaza as a prime retail destination “hidden in plain sight” in the heart of D.C. The design captures the property’s strategic location and unique connection to major attractions, making the marketing materials feel as compelling as the opportunity itself.